Best New Product
Brand: Sync Energy
Product: Sync Energy Flow
Date of launch / relaunch: 15/05/2025
Supporting Statement
The Sync Energy Flow Home Energy Management System answers one of the biggest challenges currently facing the electrical industry: how to make home energy management simpler, smarter and more accessible for installers, wholesalers and homeowners.
As demand for low-carbon technologies continues to grow, the domestic electrical installation is changing quickly. EV chargers, solar PV, battery storage, smart tariffs and energy monitoring are no longer viewed as standalone products. Increasingly, homeowners want an integrated solution that helps them reduce energy bills, make better use of renewable energy and take greater control of how their home consumes power. For contractors, the opportunity is significant, but so is the complexity. Different brands, different apps, different commissioning processes and limited visibility across connected products can make specification, installation and aftercare more difficult than it needs to be.
The Sync Energy Flow Home Energy Management System has been developed to remove that complexity.
The range brings together EV charging, hybrid inverters, modular battery storage and solar power diversion into one connected home energy ecosystem, all managed through the Sync Energy App. This gives homeowners a single, easy-to-understand platform to monitor, manage and optimise their energy use, while giving installers a more straightforward system to commission, hand over and support.
For electrical wholesalers, this is a major advantage. Rather than selling individual products in isolation, the Sync Energy Flow gives branches a complete, scalable solution that can support a much wider customer conversation. A contractor visiting a wholesaler for an EV charger can be introduced to battery storage, solar integration and whole-home energy management. A customer planning a solar installation can be shown how storage and EV charging can work together. The range creates natural upsell opportunities, supports higher-value projects and helps wholesalers position themselves as trusted partners in the energy transition.
At the heart of the system is the principle of practical innovation. The Sync Energy System is not innovation for the sake of it. Every element has been designed to solve real-world challenges for installers and homeowners.
The modular battery storage, for example, gives homeowners flexibility to build a system around their current needs and expand it as their energy requirements change. Whether they are adding an EV, planning solar PV, or simply looking to take advantage of off-peak tariffs, the system can grow with them. This makes it easier for installers and wholesalers to recommend a solution that is future-ready, without forcing customers into an oversized system from day one.
The hybrid inverter and battery combination also means the system can deliver value even in homes without solar panels. Homeowners can charge batteries during cheaper off-peak periods and use that stored energy during peak times, helping to reduce reliance on more expensive grid electricity. For homes with solar PV, the benefits are even stronger, with the system helping to maximise self-consumption and reduce wasted exported energy.
The Sync Energy App is another key part of the proposition. By bringing the system together through one app, Sync Energy removes one of the most common frustrations in the home energy market: fragmented control. Homeowners do not want to juggle multiple apps for their EV charger, battery storage and solar products. Installers do not want complicated handovers where every product has a different commissioning journey. The app helps simplify both experiences, supporting live visibility, scheduling, smart charging and energy optimisation from a single platform.
The EV charging element further strengthens the system. Sync Energy’s smart charging features, including Tariff Sense, Auto Solar and scheduling, help homeowners charge in a way that works around their lifestyle and energy costs. When paired with the wider Sync Energy System, the EV charger becomes part of a broader home energy strategy rather than a standalone device. This is particularly important as more households look to electrify transport and reduce energy costs at the same time.
What makes the Sync Energy Flow especially strong as a wholesaler product is its relevance across multiple audiences. It gives contractors a credible route into renewables and home energy management. It gives wholesalers a complete product story that supports trade counter conversations, training events, branch promotions and project-based selling. It gives homeowners a premium, joined-up solution that feels easier to understand and live with.
It also supports the wider skills and training agenda across the electrical industry. As more installers move into EV charging, battery storage and solar-related work, they need product ranges that are supported by clear technical guidance, accessible training and practical aftercare. Sync Energy’s focus on installer engagement, education and support helps bridge that gap, making the system not only a product range but a platform for building confidence in a fast-growing category.
From a market perspective, the timing could not be more relevant. Energy prices, smart tariffs, EV adoption and the drive towards electrification are all changing how homeowners think about power. The Sync Energy System gives wholesalers and contractors a product range that responds directly to those trends, while remaining commercially practical and installer-focused.
The Sync Energy Flow System brings together smart technology, scalable design, installer-friendly thinking and homeowner-focused control into one connected ecosystem. It helps simplify a complex category, supports the growth of higher-value renewable and energy management installations, and gives electrical wholesalers a compelling product proposition for the future of domestic electrification.
Entry ID: 8877
Supporting Documents
EV_SPCDOC_EN_20250902JW_Sync_Flow_HEMs.pdf, EV_FLYDOC_20250519BS-Sync-Energy-FLOW.pdf, SEF1A60G2-01_0120_RA_BASE-scaled.jpg, SEF1A60G2-01_0110_F_BASE-scaled.jpg, SEF1A60G3-01_0110_F_BASE-scaled.jpg, EV_BRCDOC_EN_20260205DC_Sync-Energy-in-the-Home-reduced.pdf, SEF1AXXG2-01_3000x3000_08-scaled.jpg, SEF1AXXG2-01_3000x3000_07-scaled.jpg