Best Lighting Brand

Brand: ROBUS

Supporting Statement

ROBUS is a lighting company trusted by wholesalers and electrical contractors worldwide. Our extensive lighting range covers both exterior and interior applications, spanning multiple categories, including LED strips, downlights, surface fittings, commercial, industrial, outdoor, track and projectors, kitchen and furniture, bathroom, emergency, and lamps. We cater to an array of applications, from hospitals to hotels, business parks to car parks, local authorities and everything in between.
Our head office in Dublin, covering 100,000 sq. ft., also operates as a distribution hub, a conversion center, and a lighting design provider. We have distribution centers and offices in the UK, Australia, China, France, Benelux, South Africa, New Zealand, and the Middle East, servicing over 3,000 stockists and tens of thousands of installers. With over 200 employees across 40 countries, we proudly specialise in supplying energy-efficient lighting solutions for commercial, industrial, and residential purposes. We are members of EMDA in Ireland, EDA, The Lighting Association, and LIA in the UK, and the Lighting Council in Australia.
As the largest Irish lighting manufacturer in the world, we believe that choosing quality at every step has been the key to our longevity and success. Our extensive experience has shown that high-quality products are only possible with electrical contractor-led design. That is why we pioneered an industry-leading initiative: each year, we arrange for hundreds of contractors and wholesalers from across the UK and Ireland to visit our dedicated Visitor Centre in Dublin. This hands-on experience allows us to directly engage with key stakeholders, gather meaningful insights, and strengthen our relationships, setting us apart in the industry. Our New Product Development team regularly holds focus groups with visiting customers for continuous learning about what matters most to electricians. This initiative has been so successful that this year we opened a second Visitor Centre in Liverpool to serve our UK customers on their doorstep.
Through our contractor-focused strategy and dedication to quality, we consistently achieve successful innovation. Last year, we launched ZIIIGNA, a new custom linear lighting product category, developed through strong collaboration among our Lighting Design, Conversions, Technical, and New Product Development teams. In addition, this year we have expanded into the sports lighting market with STADION, a comprehensive solution encompassing lighting design and aftercare support, all implemented to enhance the efficiency of the electrician’s workday.
Our contractor focus continues to aftercare support with our sales team handling over 4,000 calls each month. They are supported by our WhatsApp channel, enabling real-time image and video sharing for faster solutions, and our contractor solution app, MyROBUS. MyROBUS has rapidly earned industry recognition, including a Top Product Award from Professional Electrician. The comprehensive app supports contractors with features like:
· Free Lighting Design Services
· ROBUS Catalogue
· Energy Savings Calculator
· Flexi-strip Calculator
· Quote Builder
· 2 Year On-Site Warranty
· Loyalty Rewards
We remain committed to expanding our digital tools and services, continuing to deliver comprehensive support for our customers.
We innovate for today and the future. Driven by our parent company LED Group’s philosophy of ‘limitless potential,’ ROBUS has strengthened its leadership in electrification and the global energy transition. With investments—such as LED Group acquiring FuseBox and ATC, forming a strategic partnership with Oaktree Capital, the launching the LED Group Academy and most recently the opening of a new 108,000 sq. ft warehouse in Liverpool—ROBUS benefits from these powerful synergies and access to advanced industry skills, further illustrating its position as the premier lighting solution.

Entry ID: 8851