Best New Product
Brand: Aurora Lighting
Product: ChromaFlex
Date of launch / relaunch: 01/10/2025
Supporting Statement
The word Chroma refers to the purity and depth of a colour. ChromaFlex: “Purity of Colour, Brilliance of Light”
Aurora’s new ChromaFlex LED Strip range has been designed with the needs of electrical contractors in mind. By simplifying choice, maximising installation flexibility, and ensuring long-term reliability, ChromaFlex sets a new standard in LED strip lighting.
One of the most common challenges for contractors is navigating the overwhelming variety of LED strips on the market. With ChromaFlex, Aurora has streamlined its offering into a clear, unified range that covers every requirement, SMD, Opal COB, and COB kits, without unnecessary complexity. This ensures contractors can specify and order with confidence, knowing they are selecting from a complete but accessible portfolio.
Every ChromaFlex strip comes with CRI90 as standard, guaranteeing superior light quality for residential, commercial, and retail environments. Universal 50mm or 100mm cut points across the range provide flexibility on site, reducing wastage and ensuring precise installations regardless of project size.
To make specification even easier, Aurora has also introduced a simplified, fully compatible driver range to support ChromaFlex. Contractors need only decide between dimmable or non-dimmable options, then choose IP or non-IP depending on the installation environment and finally select the appropriate wattage. This straightforward system removes confusion, speeds up ordering, and ensures seamless integration with the strips.
Contractors benefit from the ability to choose IP and non-IP strip options, making ChromaFlex suitable for both interior and exterior applications. For larger projects, the standard strips allow for continuous runs of up to 20 metres, while the XL range pushes the boundaries with an impressive 60-metre maximum run. This is particularly valuable in large-scale commercial or high-end residential installations, where long, seamless lighting is essential and driver management can otherwise become a challenge.
The range is also engineered for maximum versatility in colour control. Contractors can select from single colour, RGB, CX (tuneable white), and RGBCX (full spectrum colour plus tuneable white) options, ensuring they have a solution for everything from straightforward functional lighting to dynamic, mood-enhancing schemes.
Installation is further simplified with Aurora’s range of quick-connector accessories, which make joining, extending, and adapting strips faster and easier, saving valuable time on site. For fast turnaround jobs, ready-to-use kits are available straight off the shelf, giving contractors a professional, reliable solution without the need for extensive planning or assembly.
Reliability is a key consideration for any contractor, and ChromaFlex has been designed to deliver peace of mind. The range boasts an L80 B10 50,000-hour lifespan and is backed by a 5-year warranty, ensuring both contractors and their clients can have complete confidence in the long-term performance of the product.
Aurora has listened to the contractor community and built a range that answers real-world needs: a simplified choice, higher quality, greater flexibility, faster installation, and proven reliability. With ChromaFlex, contractors no longer need to navigate a fragmented LED strip market, everything they need is in one streamlined, future-proofed range.
The ChromaFlex LED Strip range represents not just an evolution in product design but a genuine step forward in making contractors’ lives easier, jobs quicker, and outcomes better. It is this unique blend of innovation and practicality that makes Aurora’s ChromaFlex the standout choice for Product of the Year.
Entry ID: 8841
