Best Heating Brand
Brand: Dimplex
Supporting Statement
To be considered the Best Electric Heating Brand a business should have heritage, and yet still be relevant today. It should innovate technically, yet still provide a great personal service. It should cover all core product categories, and yet always be looking to create new segments.
For more than 75 years, Dimplex has led the evolution of electric heating in the UK, shaping sector standards, pioneering new technologies and consistently delivering energy efficient products that electrical wholesalers and their customers’ trust. Today, Dimplex remains the most recognised brand in electric heating, offering an unparalleled portfolio of space and water heating solutions that meet the needs of homes, businesses and the changing energy landscape. This continued leadership stems from a commitment to innovation, integrity, and deep partnerships across the supply chain.
A Heritage of Innovation
Since 1949, Dimplex has continually redefined electric heating and created or brought to the UK many new and beneficial categories, including high heat retention (HHR) storage heating and modern hot water heat pumps (HWHP). These sectors didn’t exist before Dimplex innovated within them.
Dimplex’s pioneering work in HHR storage heating set new levels of control, energy efficiency and responsiveness, bringing intelligent heat management to thousands of homes. Similarly, leadership in HWHPs puts Dimplex at the forefront of the low-carbon transition, providing cost effective and sustainable alternatives to traditional hot water systems.
In short, Dimplex is not a brand that follows industry trends – it creates them.
Whole Home Heating, Designed for a Changing Energy System
One of Dimplex’s greatest strengths is the breadth of its offering: a single brand that covers whole-home electric heating, hot water and ventilation solution is completely unique. From electric radiators, fan heaters and towel rails to thermal stores, heat pumps, ventilation, and smart controls, Dimplex gives wholesalers access to a unified, compatible and intelligently designed family of products.
These solutions are built with the future of the UK energy system in mind. Many are compatible with smart utility tariffs and play an active role in grid flexibility, enabling customers to use energy when it is cheapest and greenest.
As electrical wholesale accelerates towards Net Zero, Dimplex products are not only ready – they are enabling the transition.
Supporting Government Policy and Tackling National Challenges
Dimplex has long contributed to national energy policy and actively participates in government and industry working groups to help shape regulations on electric heating, energy efficiency and decarbonisation of heat. This includes supporting programmes aimed at reducing carbon emissions, improving housing stock efficiency and tackling fuel poverty.
Dimplex products are designed with these priorities at their core:
• High efficiency and low running costs to support vulnerable households
• Smart, flexible heating to contribute to a cleaner, resilient energy grid
• Futureproof technology aligned with Net Zero policy
Dimplex takes informing the market of these changes just as seriously, and this leadership ensures electrical wholesalers have access to knowledge and products that meet compliance today while staying ahead of tomorrow’s regulatory landscape.
Proven Performance: Case Studies
Dimplex heating solutions are deployed in millions of homes, public buildings and commercial spaces nationwide. An extensive case study library – spanning social housing, hospitality, heritage properties, education, new-builds and more – demonstrates real-world performance, energy savings and long-term reliability.
These projects highlight not only Dimplex’s technical capability, but also understanding of customer challenges across different sectors. Whether decarbonising social housing, improving comfort in commercial spaces, or modernising heating in hard-to-treat buildings, Dimplex solutions consistently deliver measurable results.
Integrity at the Heart of the Brand
In an increasingly crowded market, Dimplex stands apart for one simple reason: Dimplex only makes claims they can substantiate. All Dimplex products undergo rigorous testing, backed by decades of data, quality assurance and user feedback. Dimplex’s product performance statements are transparent and grounded in evidence, giving wholesalers and installers confidence that what they promise their customers is accurate and reliable.
This commitment to integrity is central to Dimplex’s brand reputation. Dimplex is trusted because they have earned that trust through consistency, honesty and engineering excellence.
Unmatched Brand Recognition and Customer Confidence
Dimplex is the most recognised name in electric heating – a brand that communicates reliability, longevity and quality. For wholesalers, this translates directly into sales confidence, reduced returns, and customer preference at the point of purchase. Dimplex’s brand heritage gives reassurance in a market where new entrants appear and disappear regularly.
Customers choose Dimplex not just for innovation, but because they know Dimplex products last.
Supporting Installers and Wholesalers
Dimplex is committed to strengthening the entire electrical heating industry ecosystem.
For installers, the Dimplex PRO Installer Club provides training, technical support, rewards and marketing tools tailored to the needs of electricians and heating professionals. Dimplex’s support ensures installers have the confidence and competence to recommend and install Dimplex systems correctly.
For wholesalers, this engagement drives demand at the counter, which Dimplex’s new PRO Stockist scheme is designed to help wholesalers service, giving access to a package of extended support, marketing assets and technical expertise. It helps branches win business, stock the right solutions, train their teams and provide high-quality advice to customers.
Together, these programmes demonstrate Dimplex’s commitment to strengthening the supply chain end-to-end, creating and servicing demand via long lasting partnerships.
Continuous Improvement Driven by Real User Insight
Decades of customer use inform every product Dimplex design. Real-world feedback across millions of installations ensures Dimplex products evolve with genuine user needs, not assumptions. This cycle of continuous improvement has shaped Dimplex’s reputation for reliability, safety and ease of use – values wholesalers depend on.
Conclusion
Dimplex stands alone in combining decades of innovation with sector leadership, integrity, installer support, whole-home solutions, and a deep commitment to the UK’s Net Zero future. Dimplex doesn’t simply make electric heating products – but shapes the direction of the industry and loyally supports the supply chain in delivering better, more sustainable outcomes for customers.
For electrical wholesalers, Dimplex is more than a brand. It is a partner, a pioneer, and a guarantee of quality.
Entry ID: 8832
